Satiate The Foodie In You Through Social Media Marketing | Fmtmagazine

Satiate The Foodie In You Through Social Media Marketing | Fmtmagazine 

So, you have launched this really pretty café cum patisserie down the road, just by the upscale corner restaurant that has been providing innovative novel dishes since the time it received its first Michelin star. Food Marketing Magazine Competition is tough, but you can’t help but enjoy a challenge – plus, cafes add up the aesthetic value of an area.

So, how do you intend to market your aesthetically-appealing café with tinted French windows, when you have a major competitor just around the corner? Food Marketing Magazine

You see, the food industry is competitive for certain, but this does not mean that you have to run at a loss – you just need the right type of push to kickstart your way into showbiz. 

Fortunately, with the help of technology right in the palm of your hands, kickstarting your business wouldn’t require as much elbow grease as it probably would require about a decade ago – and with the help of technology, you have the opportunity to potentially become the best food technologycompany in India and globally too! 

With technology at your fingertips, your café can attract and pool in more customers, increase sales daily, recommendations would increase, and ultimately, your café would have a winning chance at ruling the food tech industry. 

Does that sound exciting? Does that motivate you to get on your feet and start making plans for your business?

We haven’t even come to the best part yet! 

If you currently use social media, you will know just how powerful the digital world is and how globally wide the access and reach can go. Your foodtechnology company would be pretty incomplete and hollow without technology playing at its strengths – and social media marketing is considered a major strength both for the technology industry and for your business. 

Times have changed in terms of technology and marketing – before, marketers used more traditional forms such as billboards, posters, newsletters, pamphlets, etc. Food Marketing Magazine It took a lot of effort, a large chunk of savings and it felt like a dangerous game of Russian Roulette – but today, things have become much easier. 

In this era, where people prefer digital marketing to offline, you are at an advantage in several ways. 

In this connected world where consumers spend far more time online checking online reviews than in-store, all food brands need to get their social media game right. Attention today is now of the most valuable commodities. The key to grabbing your customer’s attention in an increasingly noisy world is to give them something worth their time. 

The most important thing to remember is to, find the secret to grabbing their attention. Luckily, social media marketing acts as the yellow brick road towards reaching the Emerald city to your food technologymagazine. 

So, how are you going to reach the goal of becoming one of the bestfood technology companies out there? 

Here are a few killer tips that you must follow, while marketing your brand on social media if you want to get to the top and kill the competition. 

·        Be consistent, always. It is key. 

Visuals are the most important part of a brand’s social media efforts. Telling your brand story through appropriate and consistent visuals will have a lasting impression on your customers. As part of a social media marketing tactic, be sure to have a list of hashtags at hand. Food Marketing Magazine These should include both popular industry hashtags and customized hashtags specifically for your brand; always remember to update your feed with consistency, engagement, and a communicative tone to get the best results! 

 

• Partner with influencers – they add the extra ‘wow’ factor.

Social media influencers have become the “new” celebrities and trendsetters. For consumers, seeing a well-known influencer share a product on social media feels more genuine than a million-dollar ad campaign. With influencers, your business can boast of:

- High engagement rates 

- Better targeted marketing

- Higher level of trust

- More cost-effective.

A popular example of a brand partnering with influencers is FitTea who had partnered with celebrities like Vanessa Hudgens, and influencers like the Kardashians. It now boasts over 1.4 million followers on Instagram. 

• Make your product shareworthy. 

Creating and manufacturing a product isn’t what it used to be about a decade ago – it doesn’t just involve packaging, and labeling, and whatnot.

Right now, when a product is launched, it must consider being visually appealing to share on social media – this is because, with digital marketing at your fingertips, social media is the king of marketing and to attract your customers you must attract social media first. 

When brands take care to make sure their package and product look social media-worthy, customers are more inclined to take photos and post them on social media.

 

• Tell your brand’s story via social media. 

Everyone loves communication, even if it's over social media. Telling your brand story via social media is a major win in terms of marketing and people will literally just eat up that content. Your brand story should be told in an engaging and memorable manner to increase awareness and drive sales – a perfect way to do that is through a company blog. 

Remember, the online world is incredibly busy. Companies and consumers now create and consume content faster than ever before which has opened up an entirely new avenue of marketing for brands. Food Marketing Magazine Instead of focusing just on selling, brands must now create entertaining content with a hint of education to become the portal towards long term gains.

With these tips in toe, we hope that your café business runs showbiz with great success. If you have queries regarding the food industry and social media marketing, feel free to contact us – we would love to help you get the best of digital marketing via social media and get your business to the top. 

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